Cather wasn't the first writer to 'feminize the Western landscape,' but she remains one of the most enduring because Alexandra's story still has meaning. Through harvest, drought, and poverty, she holds her farm and family of three brothers together until they are ready to stand on their own. O Pioneers! tells the story of Alexandra Bergson, who after her father's death takes charge of his Nebraska homestead. It is our labour of love and we hope you love it as much as we do.'Both the epic sweep and the sharp personal focus of Darrah Cloud's musical drama O Pioneers! mirror that of its source, Willa Cather's celebrated 1913 novel about life on the prairie at the end of the last century. O Pioneers is a grown up fashion label for women who still want to be playful. Our simple designs draw inspiration from old sewing patterns and the nostalgia and romance of dressing up. Our clothes are made with quality in mind and designed to be staple wardrobe pieces to be worn and enjoyed for years to come.

For wear everyday – not just saved for best! We’re both working mums so we know how important that is! Most of our clothes are made in cotton so they are machine washable (check the washing instructions on each item) and all our dresses have big side pockets because there’s always something to carry! This means most of our pieces are limited editions and one offs.Īlthough beautiful, we want our dresses to be practical. Our main idea: a few simple, feminine and flattering designs, hand-crafted in the most beautiful, end of stock, heritage fabrics. We hope that if we love them, you’ll love them too. The items we sell are all things that we wear ourselves. One morning, walking our dogs on the Heath we decided to create O Pioneers, our own small label, where we could share some of our designs with like-minded women. Throughout the years of designing and making things for ourselves we were always happily surprised to find that friends, and friends of friends, loved our styles and often asked us to make for them too! We’ve always shared an interest in ‘fashion’ and a leaning towards vintage clothes, charity shop gems and girlie frocks. O Pioneers is a British clothing label founded in Camden, north London by us: Clara Francis, actor and jewellery designer and Tania Hindmarch, PR and home seamstress.

O pioneers